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xx Company
xx 公司
译者：佚名
XX, a privately owned IT retailer, was founded in 19xx and has enjoyed a quick growth these years. XX is open for new idea and keeps track of advanced management (Tactic Management, Business Culture Management, ERP) around the globe. The long-term co-operation with Anderson Consulting has witnessed XX to act in conformity with up-to-date business management. At present, XX is embracing electronic commerce for the translation into E-commerce Marketing Business from current business, which is expected to be the most valuable one in new economic era.
Marketing is regarded to be the most unsubstantial part of China's economy. Over two decades of economic development, China's economy has experienced the transfer from shortage to surplus, China's market from buyer's market to seller's market. No one can deny that lower efficiency of circulating trade caused by conventional mode of economic development has been the barrier to the quick development of other trades. Fortunately, the state government has realised the necessity to prop up circulating trade at rational step. A deep insight of the market saw the foundation of XX, which has mainly operated in the retail of IT products from international famous producers and has gained satisfactory profit. What you may ask has backed up XX to success--advanced business mode and wonderful net marketing.
It is a historic opportunity for XX to have introduced Net Marketing into its business. After market research of international retail business, XX has decided to introduce Net Marketing into its business in consideration of the character of China's market and predominance of XX. Net Marketing is required to perform in high efficiency. Inevitably, a number of selling operations have to occur before a product being delivered to the users. Like a snowball, each operation has to roll the product in additional cost and profit. When the product are delivered to the end user's hands, we can imagine the cost of the product. That's why conventional retail business has experienced lower efficiency and less competitiveness. Undoubtedly, XX is an experienced agent in this trade and stands out to be the golden bridge over producers and clients. At internet age, XX will create a new marketing form by reforming the conventional retail business and benefit the society and end users by minimising the cost of each sale operation and will be a net marketing business in the new economic era.
XX has paved the way to E-commerce Marketing by building up a sale net. Compared with onefold net shop, XX has a national sale net packed with material circulation net, client service net and information net, which are developed by XX and operate efficiently by now. Operation of those 4 nets has told XX that competitive e-commerce depends on nothing but a powerful net.
With great efforts and large investment in the previous period, the construction of a super highway from producers to clients has completed. XX is currently focusing on how to increase the traffic on the highway (that is, new service and new products). Financial condition has told that income from existing business is enough to pay the charge of maintenance and can make a little profit. If the net is put into commercial operation, considerable profit can be expected. The introduction of e-commerce into XX's business will make net marketing business enjoy a higher efficiency and gain profit. Sharp fall of NASDAQ told that those stocks which still rise and are less fall are issued by those commercial combinations of e-commerce and conventional business. The fact shows that XX has felt the pulse of electric commerce, which will gain profit in stock market in the near future.
China's PC market will test XX. Only in 1999, the demand for PC reached RMB50, 000,000,000 yuan in the market. China's PC market has enjoyed quick growth by 20-30% per year and is now alluring the producers around the world. Various famous PC will flood into China's market when China enters WTO, and XX will act the golden bridge between foreign producers and domestic clients. In those years, XX has accumulated rich experience in the sale of IT products and after-sale service. Yes, XX is not PC producer but a super producer who is the combination of service from other onefold PC producers.
XX has take positive actions to be more competitive before the competitors knock at the door. E-commerce will be introduced into PC sale for lower cost. More brands of products will be introduced and few retailers will be authorised. Undoubtedly, all these will help XX be a competitive and influential retailer in PC market. For investors, XX believes that Investment into XX will smile back with more profit.
On the basis of the net and operation mode, XX is competent to extend operation scale to meet the command of the market and mature capital. Now the net is about to bring your dream to fruition, just little investment, we can pick!
Marketing is regarded to be the most unsubstantial part of China's economy. Over two decades of economic development, China's economy has experienced the transfer from shortage to surplus, China's market from buyer's market to seller's market. No one can deny that lower efficiency of circulating trade caused by conventional mode of economic development has been the barrier to the quick development of other trades. Fortunately, the state government has realised the necessity to prop up circulating trade at rational step. A deep insight of the market saw the foundation of XX, which has mainly operated in the retail of IT products from international famous producers and has gained satisfactory profit. What you may ask has backed up XX to success--advanced business mode and wonderful net marketing.
It is a historic opportunity for XX to have introduced Net Marketing into its business. After market research of international retail business, XX has decided to introduce Net Marketing into its business in consideration of the character of China's market and predominance of XX. Net Marketing is required to perform in high efficiency. Inevitably, a number of selling operations have to occur before a product being delivered to the users. Like a snowball, each operation has to roll the product in additional cost and profit. When the product are delivered to the end user's hands, we can imagine the cost of the product. That's why conventional retail business has experienced lower efficiency and less competitiveness. Undoubtedly, XX is an experienced agent in this trade and stands out to be the golden bridge over producers and clients. At internet age, XX will create a new marketing form by reforming the conventional retail business and benefit the society and end users by minimising the cost of each sale operation and will be a net marketing business in the new economic era.
XX has paved the way to E-commerce Marketing by building up a sale net. Compared with onefold net shop, XX has a national sale net packed with material circulation net, client service net and information net, which are developed by XX and operate efficiently by now. Operation of those 4 nets has told XX that competitive e-commerce depends on nothing but a powerful net.
With great efforts and large investment in the previous period, the construction of a super highway from producers to clients has completed. XX is currently focusing on how to increase the traffic on the highway (that is, new service and new products). Financial condition has told that income from existing business is enough to pay the charge of maintenance and can make a little profit. If the net is put into commercial operation, considerable profit can be expected. The introduction of e-commerce into XX's business will make net marketing business enjoy a higher efficiency and gain profit. Sharp fall of NASDAQ told that those stocks which still rise and are less fall are issued by those commercial combinations of e-commerce and conventional business. The fact shows that XX has felt the pulse of electric commerce, which will gain profit in stock market in the near future.
China's PC market will test XX. Only in 1999, the demand for PC reached RMB50, 000,000,000 yuan in the market. China's PC market has enjoyed quick growth by 20-30% per year and is now alluring the producers around the world. Various famous PC will flood into China's market when China enters WTO, and XX will act the golden bridge between foreign producers and domestic clients. In those years, XX has accumulated rich experience in the sale of IT products and after-sale service. Yes, XX is not PC producer but a super producer who is the combination of service from other onefold PC producers.
XX has take positive actions to be more competitive before the competitors knock at the door. E-commerce will be introduced into PC sale for lower cost. More brands of products will be introduced and few retailers will be authorised. Undoubtedly, all these will help XX be a competitive and influential retailer in PC market. For investors, XX believes that Investment into XX will smile back with more profit.
On the basis of the net and operation mode, XX is competent to extend operation scale to meet the command of the market and mature capital. Now the net is about to bring your dream to fruition, just little investment, we can pick!
译文标题：xx 公司
XX成立于19xx年，是一家高速成长的、专着于IT分销的民营网络型公司。近年来更是在与世界顶级管理顾问公司（Andersen Consulting）的长年合作中更新观念苦练内功，吸收利用了世界上先进的管理技术手段（如策略管理、企业文化管理、ERP）形成了良好的企业经营管理整合能力。目前XX又在合适的时机采用了电子商务技术，准备成为新经济时代最有价值的"电子商务型网络营销企业"。
"营销能力"是大陆经济链条中最为薄弱的环节。大陆经济渐从短缺经济转为过剩经济，市场由卖方市场转为买方市场，具有良好市标把握能力的XX应时而生；大陆传统的经济发展模式造成了大陆流通业效率持续偏低，造成了流通产业制约其它产业的迅速发展，国家政府开始有意识地逐步扶植流通产业。XX一直专着于世界IT产品的分销，业绩斐然，成绩的背后是XX铸就的先进的业务模式和网络营销能力。
发展"网络营销"是一个难得的历史机遇。XX充分研究了分销业的全球走势，综合大陆市场的特点和XX优势，将自身定位为新经济时代最有价值的"电子商务型网给营销企业"。网络营销案求高效率，商品从厂商传递到客户手中经过许多环节，每个环节都有成本和利润，这使得客户拿到的产品是高成本的。从而使传统的分销业低效率、不具有竞争力，XX将利用多年行业经验的积累，成为缩短厂商和客户之间诸多环节的、高效的黄金信道。INTERNET时代，XX更将利用电子商务手段改造传统的分销产业，提高分销效率，将滞留在中间环节中的利益留给社会和最终客户，从而创造出新的营销业态；使XX成为代表新经济的网络管销企业。
XX已经为"电子商务型的网络管销"建立了良好的基础；这就是XX引以为自豪的网络能力。与单纯的网上商店相比，XX拥有重量级的电子商务基础和能力，XX的销售网是全国性的，遍及经济发达地区和西南西北地区；更加重要的是这个网络的附加值，在销售网上附加了XX自己开发且高效运作的物流网、客户服务网和信息闭；这4网迭加充分地显示出了XX的网络价值。拥有强大网络能力的电子商务才是实实在在的，具有长远竞争力的。
XX前期集中力量做了大量基础性的投入，建好了商品从厂省流向客户的高速公路，目前要集中精力在高速公路上增加车流量（即增加新业务、新产品）。从XX前期运作的财务状况来看，XX已有的业务已经可以维持基础建设的耗费，并且小有盈余。XX将业务扩充至经济规模之后，必然具有可观的赢利。XX今天适时地推出自己的电子商务；将利用电子商务进一步强化XX网络营销的效率，创造出赢利的电子商务溉念。NASDAQ暴之际，抗跌和升值的股票属于将电子商务和传统产业结合的企业，这印证了XX发展电子商务的基本观点和节奏掌握，赢利的电子商务将会在未来的股市上大放光芒。
前景广阔的大陆市场使XX大有用武之地。99年大陆PC类产品达到500亿人民币的市场规模，且每年均以20-30％的速度增长，是全球最有活力和最诱人的市场；加入WTO之后，世界名牌产品更会逐鹿中原，XX多年与国际厂商的业务经验、以及对大陆市场的深刻理解；将会成为最有效率和成就的黄金信道。XX一直专着于IT产品的营销，经营IT全线产品，在产品服务和提供解决方案方面经验丰富，这使得XX不是厂商，但提供给客户的是单一厂商永远无法给予的需求满足，XX融各家厂商之能力，成为超级厂商。
在竞争对手还没有发展到位之前XX要抢占先机；加大投入，扩充产品品种和规模，压缩分销链，适时引入电子商务手段；使XX对未来IT市场具有重要的影响力。使XX的投资者获利丰厚。
XX的基础建设和运作模式破XX有能力迅速做大，迅速发展的市场需要XX迅速做大，成熟的资本市场支持着XX迅速做大。XX已经将水烧到了99度，有远见的券商，请你添把火，我们共同沸腾！
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